With 375 million daily active users, Snap generates nearly all its revenue from advertising with 70% coming from North America. While it only refers to itself as a camera company, Snap ( SNAP) has one of the most popular social networking apps, Snapchat, in North America and Europe. The company is utilizing artificial intelligence, virtual reality, and augmented reality technologies to enhance its range of products, “which may increase Meta user engagement even further, helping to further generate attractive revenue growth from advertisers in the future,” argues Mogharabi. “Meta is taking steps to further monetize its various apps, such as providing interactive video ads and tapping into e-commerce,” says Mogharabi, who puts the stock’s fair value at US$260.
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Meta’s suite of apps, including Instagram, Messenger, and WhatsApp, ranks among the most commonly used apps in the world across both Android and iOS devices. “Meta could be the main beneficiary of a TikTok sale as an increased focus on the presence of a formidable competitor like TikTok may reduce antitrust pressure on Meta.” Says a Morningstar equity report.įurther, going by Meta's user count, the presence of TikTok has not affected Meta's network effect, the report notes. The firm generates 90% of its revenue through advertising, with more than 45% coming from the U.S. The firm’s social media empire also includes other popular apps such as Facebook, Messenger, WhatsApp, and an ecosystem of features surrounding these products. The parent company of the popular social media app Instagram, Meta ( META) is the world’s largest online social network, with 3.7 billion active monthly users. “Any interruption or decline in the quality of TikTok’s ability to provide relevant and engaging content could push its users and creators to spend more time on other platforms,” he says.Īlphabet has also been cutting thousands of jobs amid wider tech layoffs as part of a structural alignment with the new economic reality.
If a ban is approved and enforced, the content, user count and engagement, and likely ad dollars could flow towards other social media platforms including YouTube, says Morningstar Equity Analyst Ali Mogharabi, who puts the stock’s fair value at US$154. This uncertainty could nudge TikTok influencers with large subscriber bases to “focus more on, and possibly begin, pushing their audiences to other social network platforms,” the report adds. operations to an American company have increased,” says Morningstar equity report, stressing that “the uncertainty surrounding the possible ban or sale of TikTok could benefit Snap, Meta’s Instagram, and Google’s YouTube.” and talks about a possible sale of its U.S. “The Joe Biden administration is threatening to ban TikTok from the U.S. The company’s YouTube platform is the world’s biggest online video source with more than two billion monthly users. Popular among a younger demographic targeted by TikTok, Shorts are being viewed by more than a billion users monthly.
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The parent company of Google, Alphabet ( GOOG) is an internet media giant with several software and hardware offerings, including TikTok rival YouTube Shorts. With a large and growing base of users, content creators, and advertisers, these companies are well-positioned to capitalize on the potential fallout from a TikTok ban. and other Western countries, content creators and advertisers may look to rivals such as Snap, Meta's Instagram, and Google's YouTube – all competing products are aimed at a similar demographic. If TikTok, owned by Chinese company Bytedance, were to be removed from the U.S.
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